Monday, February 28, 2005



* MONDAY NIGHT thru FRIDAY NIGHT (February 28 - March 5, 2005)
at 5:30 pm PST / 6:30 pm MST / 7:30 pm CST / 8:30 pm EST

- FREE Webinar Training For NEW WEBINAR Subscribers
and MODERATORS for 30 minutes with Q & A

- Mon. Night with John Dillman, Tues. Night with Maria Boomhower,
Wed. Night with Chuck Daniel, Thur. Night with Vijay Kannan,
Fri. Night with Pat Downing

* TUESDAY Night, March 1st, 2005
at 5 pm PST / 6 pm MST / 7 pm CST / 8 pm EST

Ken MacArthur from JV alert & Affiliate Showcase will be putting
Joel Christopher's Live Interactive Voice and
Video Educational System.

This will be a webinar & teleseminar simulcast so
you can either access the call online through my
webinar system or you can use the phone & call:

Teleseminar #: 308-377-8204 Passcode: 34690#

* WEDNESDAY Night, March 2nd, 2005
at 6 pm PST / 7 pm MST / 8 pm CST / 9 pm EST

- JOEL CHRISTOPHER's "How To Save Time, Money & Energy with Webinars"

followed by

"How To Make Tons of Money with Webinars in 2005"

This will be a webinar & teleseminar simulcast so
you can either access the call online through my
webinar system or you can use the phone & call:

Teleseminar #: 702-851-4040 -> then press 2 -> then press Passcode: 44455#

* THURSDAY Night, March 3rd, 2005
at 6 pm PST / 7 pm MST / 8 pm CST / 9 pm EST

"How To Make Big Bucks With The March 18-19 'Double Birthday Bash'
& The March 20 & 21 'InterActive Marketing Summit' in San Antonio"


"How You Can WIN a FREE Ticket to the Week-long with Millionaires To The Carribbean"

This will be a TELESEMINAR ONLY so you can access
the call through your telephone by calling:

Teleseminar #: 702-851-4040 -> then press 2 -> then press Passcode: 44455#

* FRIDAY Night, March 4th, 2005
at 6 pm PST / 7 pm MST / 8 pm CST / 9 pm EST

NEW Moderator Training with PAT DOWNING 'Feel Good Parenting Expert'

This will be a WEBINAR ONLY so you can access the LIVE
SEMINAR online ONLY through my webinar software system.

* SATURDAY, March 5th, 2005
at 9:00 AM PST / 10:00 AM MST / 11:00 PM CST / 12:00 NN EST

"How To Make Big Bucks With The March 18-19 'Double Birthday Bash'
& The March 20 & 21 'InterActive Marketing Summit' in San Antonio"


"How You Can WIN a FREE Ticket to the Week-long with Millionaires To The Carribbean"

This will be a webinar & teleseminar simulcast so
you can either access the call online through my
webinar system or you can use the phone & call:

Teleseminar #: 702-851-4040 -> then press 2 -> then press Passcode: 44455#

* SATURDAY, March 5th, 2005
at 10:00 AM PST / 11:00 PM MST / 12:00 NN CST / 1:00 PM EST


This will be a WEBINAR ONLY so you can access the LIVE
SEMINAR online ONLY through my webinar software system.

Joel Christopher R.,
Best-Selling Author, Speaker & Mentor

Sunday, February 27, 2005

Get Free Viral Ebook-Free Live Training

Saturday, February 26, 2005

Join Joel and Ted's Birthday Bash

It's official...

Joel Christopher and Ted Nicholas' "Double
Birthday Bash" seminar celebration is happening
in San Antonio, TX on March 18 & 19, 2005.

You won't want to miss-out on this because Ted
Nicholas rarely speaks at any event... unless
you're willing to pay $7,500 at the door.

Read all about the details here:

Ted is the "4 Bil.lion Dollar Man"... meaning, he's
sold over 4-Bil.lion dollars worth of his OWN
products and services using direct marketing!

Now THAT'S someone I want to listen to! But it
gets even better because not only will Ted be
speaking -- check-out this list of other speakers:

- Jay Conrad Levinson
- Joel Christopher
- John Assaraf
- Joe Vitale
- Brad Fallon
- George McKenzie
- Alan Bechtold
- Shawn Casey
- Marc Goldman
- Tom "Big Al" Schreiter
- Derek Franklin (RSS Expert)
- Rosalind Gardner
- Brian Keith Voiles
- Sydney Johnston

Read all about the details here:

Click Here

Wednesday, February 23, 2005

Just In Case You Didn't Hear About Google

In this issue of the Stomper Update:

1. The "Google Cash" days are over.

2. What's the BEST way to make money online now? Sell real products to real people (analysis below). Join Andy and me in Miami and go from 0 to 60 in just two days!

3. SEO Pro Update: Date and Location Finalized for the "How to Be a Professional Search Consultant" One-On-One Training Program


Welcome Stompers,

Remember last year's Florida update? Google made major changes to its algorithm right before Christmas and and kicked out 60% or more of the sites that had been in the Top 100 for many commercial keywords. Many online merchants were crushed right before their holiday buying season.

This year, Google played a little nicer.

First, they left the organic (free) search listings alone. (Thanks, G!)

Second, they leaked rumors for months that only one domain per keyword would be allowed. That means that affiliates bidding on AdWords would no longer be able to link directly to the sites of the merchants.

Third, when they finally announced it, they waited until after the start of the new year. (It just took effect in the last couple days.)

Fourth, by all objective standards (and the most important "user experience,") this change was a good thing.

The interesting thing to me is that for the first few days many commentators couldn't decide if it was a good thing or a bad thing for those affected by it the most -- affiliates and merchants.

Specifically, Google changed their AdWords policy so that only one ad will display for any one "displayed URL" for any given search term.

Huh? Simply, this means that when you search for, say, the title of a book, only one ad can appear that shows as the URL in the ad.

Here's a link to Google's new official AdWords policy.

However, if you search, e.g., seth godin, right now, there are two Amazon ads that display. One URL shows and another shows I checked with Google, and they say that's only because the changes are still taking effect. Ultimately, only one root domain (i.e., "") will display for any given keyword search. Of course, it was already the policy that the "display URL" had to actually match the URL that users were directed to. In other words, you can't just redirect the user from the ad, to your domain, to with your affiliate link.

But you'd think those affected would know at least whether the change is good or bad.

For Google users, it's certainly good. You see a lot more variety of ads rather than a whole page filled up with ads for the same merchant.

For merchants and affiliates, however, it's a mixed bag. If you've been playing the affiliate game by building your own web sites and paying for clicks to your site, and then sending the traffic off to merchants' sites with your affiliate link, it's a home run. Your competition just shrunk dramatically.

On the other hand if you've been playing what some call the Google Cash game (after the e-book of the same title) by just buying clicks and linking directly to merchants' web sites, you're practically out of business. If you're not familiar, this was a popular game of arbitrage, whereby affiliates would buy traffic from Google and just send it directly to the merchant site via their affiliate link. The profit of these arbitrage players was simply the difference between the gross affiliate commissions and the cost of the clicks to send the traffic.

If you haven't played this game, you may be surprised at what some people were doing with this method. One friend of mine had his best month ever last month -- over $1 million dollars in gross affiliate commissions in one month. Even if the cost of the traffic was "most" of that, it's still a good month! (Before you scoff, realize that Dan has been doing this for a long time and has a sizable staff running all their programs.) But if you want to learn about making money in the affiliate game, he is one of the best people you can talk to.

In fact, I am trying to talk him into doing a teleseminar for Stompers. Now that his system has been mostly destroyed by Google, it won't hurt him to divulge every detail of what he and his partner did for the last couple years. It's an amazing story and there is still a lot you can learn from this expert AdWords practitioner. (For a preview, don't forget to listen to Search Engine Radio every Tuesday at 12:00 p.m. Eastern, 9:00 a.m. Pacific. Dan is going to be a guest on the show in the next few weeks. Or you can always listen to all the shows in the archives at

So the bottom line for affiliates is that for practical purposes you can no longer link directly to the merchants' web sites. (Of course one ad will always display, but too often there's one crazy guy that's bidding too much, losing money and doesn't seem to care.)

Better to spend your time creating unique landing pages with your own content and linking visitors to the merchant site from there. By the way, some commentators have noted over the last couple days that smart merchants will start creating landing pages for their affiliates to host on their own domains, similar to the way they used to provide banners for their affiliates. The problem with this is that the content of your "landing page" or "landing site" must be unique. A merchant can't just provide the content, robust as it may be, to their affiliates.

Each affiliate must create their own unique landing page with unique content that "adds value" (in Google's words).

If you're a merchant with a lot of affiliates, you're probably not happy. Some companies, like, that had a ton of affiliates linking straight to them, are probably taking it in the shorts right now. Others, where their own ads were getting blocked by so many affiliates linking to their competitor, are probably happy to be back in the game.

Regardless of how this change affected you, if at all, I think the Google Cash Crash illustrates what I have been saying for some time. For making money online, there's nothing like selling real products to real people. (Read the next section for my reasons why.)


Besides selling real (physical) products online, there are basically two options for making money on the internet. You can sell information products (e-books, CD's, videos) or you can sell "nothing." I mean you can be an affiliate of other companies (that sell one of these two types of products) and get paid for basically driving traffic to their site.

Here are three reasons I'm a big fan of selling real, physical products online.

First, you can have your own affiliates. Affiliate programs are a key part of online marketing for many reasons, mostly related to leverage. Like buying real estate with other people's money (OPM), having an affiliate program allows you to make money with OPT (Other People's Traffic). That's why some of the most successful internet marketers, like Corey Rudl and Yanik Silver don't care about search engines. If you have 50,000 affiliates selling your stuff, you don't really care where your one site ranks on Google.

If you "own the store," you can build up your affiliate base over time until you have more sales coming in than you can count and stop worrying about where your traffic is coming from.

Second, selling physical products is better, in my opinion, then selling information products, because it's flat out easier. If you want to sell information products, you have to have some skills. Mostly WRITING. Even if you don't have information yourself that people will want to pay for, that's ok. You can hire people to write ebooks for you or whatever. Or you can sell other people's information products (but see Reason #1 -- you want to HAVE affiliates, not BE an affiliate.)

But either way, there are sales letters to be written, newsletters to be written, and it never stops. If you don't like sitting down and WRITING then selling information for a living is not going to be your cup of tea.

And here's the dirty little secret about information products. Most of the time, you have to keep making new ones. Once most everyone in your target market has bought your ebook or other info product you have to make another one. Or else it gets outdated -- same thing.

With a store selling physical products, in many cases repeat customers keep buying the same products over and over. Or there is a continual supply of people that want an infinite variety of products. This leads me to...

Third, selling physical products online is flat out easier because there's more volume. Walk into any mall and look around. There may be a book store (information products) and a CD store ("information" product), but most every store in the mall from the food court to the department stores sells real physical products.

For that matter, walk into any of the department stores (the smallest one is way bigger than the largest bookstore) and there, too, the vast majority of their products are physical, not information-based. Even Amazon, one of the bigger information sellers, has as many tabs for physical products as they do for information-based ones.

These days it is so easy for any person to open their own store and sell real, physical products that are in high demand and often have million-dollar brand names that you can sell on YOUR store with YOUR affiliates.

The bottom line is that the volume of physical product sales just blows away info products, it's easier to get your piece of the pie, and you can build up your own affiliates.

Case in point: Without knowing anything about sales letters or copywriting (or much about internet marketing for that matter), my wife put up a Yahoo Store a year ago (January 5th) and sold $1.3 million in her first year online. Now instead of having to create a new info product and start over, she is just continuing to build on what she already has. In fact, she sold over $100,000 in the first 11 days of 2005 -- with just one Yahoo Store. And of course no one says you can only have one store.

(True, it helped her that her site is #1 on Google and #1 on Yahoo for "wedding favors", but you can rank for YOUR search terms too. If you don't already have Stomping the Search Engines which teaches you how to rank high for your chosen keywords, step-by-step, I recommend you get it here.)

In the time it takes an info marketer to create one $29 e-book, you can launch another store selling any kind of physical merchandise. And with modern dropshippers (like wholesale wedding favors) you never have to stock inventory, you don't have to create any of your own products, you don't have to write anything, and you don't buy anything until it's already sold.

The fact is that selling physical products online may be the best way to go for most people who want to make money on the internet. And many experts are beginning to agree.

For example, Ken McCarthy is known as the Father of Internet Marketing. Ken used to say that selling information products on the internet is the world's perfect business. But even he has come to admit that, for most people, selling physical products online is really as good as it gets -- and a lot easier. If you use drop shippers, fulfilling orders is no harder than letting your customers download an ebook -- and it's much easier to attain a higher volume.

So Ken is hosting a 2-day small group workshop in Miami Andy Jenkins, one of the leading experts on selling physical products online, and me this February 19th and 20th. If you can make it (there are just a few seats left -- class size is limited to a maximum of 32) I'm sure it will be well worth the trip to Miami -- and probably warmer this time of year than where you are. As they say, the weather will be warm, but the small group learning environment will be HOT, HOT, HOT!

For information about the seminar, click here.


And last but not least, for those of you who are interested in working one-on-one with me to become a professional search engine marketing consultant, the date and location of the initial training weekend has been set. It's February 26th and 27th in Atlanta at Georgia Tech University's Global Learning Center. It's a totally high tech learning classroom -- every seat has a new PC, a flat screen monitor, and an internet connection faster than a T1.

It's not just an intensive weekend Boot Camp. It's a year long one-on-one training and coaching program. I will be limiting the size of the group to 10 people, so if you are interested in getting the information about this unique program, go here to get on the list and leave your mailing address. I will be sending an information prospectus to everyone and conducting interviews next week.

Until next time,

Keep on Stomping!

Brad Fallon

Posted by Brad at 12:07 AM | Comments (106) | TrackBack (11)

Monday, February 21, 2005

Linknet-Powerful Linking Tool

Marketing Section

Website Promotion and Advertising Strategies - Practical information and solutions for promoting your product or service on the web. Original articles about marketing, search engine strategies, linking, and online advertising alternatives. Linknet Advertising Products include free text links and low cost multiple link packages.

Publishing Articles, Ezines and Ebooks
- This site contains information about getting published - submission of articles, photographs, ebooks, and other special features for a growing number of online publications. is a member of the network of websites.

Getting Website Traffic - Articles, reviews, products and programs dealing with generating website traffic. A self-serve Article Publishing, Article Distribution and Article Archiving resource. This site is for marketers wanting information about increasing website traffic, link exchange, search engine marketing, advertising, and more. is part of the Linknet network of websites.

Self-Serve Article Publishing - Article Distribution and Article Archiving resource. This site is for marketers needing a resource for Web Promotion, Self Promotion, Article Archiving and Distribution, Product Announcements, Exchanging Links, and more. is a member of the sbo-linknet network.
- Advice, tips and articles about web design, website building, website optimization, search engine optimization. Website templates and turnkey business sites. is a member of the Linknet network of websites.

The Linknet Network - provides targeted advertising opportunities for ppecific market segments. All pages are content-rich, search engine optimized for specific topics, and extensively linked. Sections include Real Estate, Mortgages, Golf, Small Business Opportunities, Trade Show Marketing, Website Design, Search Engine Optimization, and many more. There are currently about 25 web sites in the Linknet Network. - Product reviews, downloads and descriptions of free web tools for website owners, webmasters, internet entrepreneurs, and web marketers. is part of the Linknet network of websites.

Online training resources and information - Site provides a number of basic training courses, as well as articles and demos of online technology that is used for training purposes. Links to training resources, and "how-to" articles to help in the development of your own corporate and institutional training programs. is a member of the Linknet network of websites.

Online Audio and Video Techniques
- Articles, reviews, opinion pieces, and tips covering Online Video and Audio, Streaming Media, Flash Presentations, and Streaming Technology. Demos and production techniques, as well as applications to marketing and content creation. is a member of the Linknet network of websites.

Website and Product Reviews
- features Product Feature Pages - pages dedicated to descriptions or reviews of products or websites. Product Feature Pages are linked from at least 5 blogs, and each Product Feature Page will be included in a "Reviews of the Week" feature posted at at least 10 high traffic article and announcement sites. is a member of the Linknet Network of websites.

Trade Show Marketing Section - Articles, tips, product reviews for Trade Show and Event Marketers. Trade Show displays and portable displays for event marketers, sales professionals, trade show
exhibitors, event presenters. is a member of the network of websites.

RSS feed:
Beautiful vinyl banners printed with full color outdoor resistant printing. Include photographs, logos, special artwork. Banners shipped across North America. Custom Banners are ideal for many trade show applications, as well as special events, indoor backdrops, or to cover old outdated signs. Member of the Linknet Network.
- Trade Show Graphics, Oversize display materials, Popup Displays, Retractable Displays, Bannerstands, Blowups, Mounts, Vinyl Banners. Vinyl Graphics, self-adhesive graphics, floor graphics, point of purchase display materials. is a member of the network of websites.
- Beautiful vinyl banners printed with full color outdoor resistant printing. Include photographs, logos, special artwork. Banners shipped across North America. Since they are lightweight and very flexible, they can be easily rolled and unrolled, and can be used for many years. Member of the Linknet network.
- Up to 50% off all kinds of portable Trade Show Displays. Products are shipped across North America. Trade Show products include PopUp Displays, Bannerstands, Jiffyroll (retractable bannerstands), Vinyl Banners, and Duralex Trade
Show Graphics. Order trade show display products online.

Golf Website Section

The Weekend Golfer
- The Weekend Golfer contains articles and commentary of interest to "weekend golfers". Reviews of various classical instructional pieces and overviews of classic golfers like Moe Norman, Bobby Jones, Ben Hogan, Jack Nicklaus, and many others, too numerous to mention.

Internet Golf
- Original articles, reviews, opinion pieces, and tips covering Golf Instruction, Golf Books, Golf Equipment, and Golf Travel. If you are involved with golf, addicted to golf, have a passion for golf, or are just marginally interested in golf, then this golf website will have information of interest to you. is part of the Linknet network of websites.

Golf Travel and Golf Destinations
- Amost anywhere in the world is perfect for a golf holiday, but some places are more perfect than others. This site is about some of the most perfect golfing places in the world. Member of the Linknet Network.

Real Estate Section

- - For sale by owner (FSBO) allows homeowners to advertise and sell their homes without using a real estate agent. offers a complete FSBO service for people across Canada interested in a for sale by owner service. provides online listings, virtual tours, high quality for sale signs, toll free telephone support for interested purchasers, as well as a money-back guarantee. is a member website of the Linknet Network of websites. - provides low cost online plug and play real estate virtual tours. Our virtual tours can be used by real estate agents, or by homeowners using an FSBO service. Add audio to your home-for-sale virtual tour. Send us your script describing your home and we'll record it for you. -A unique radio-style website that will feature audio (and some audio-video) presentations of various topics of interest to buyers and sellers of real estate. Includes tips on buying and selling, home renovations, evaluating properties, For Sale By Owner information acquiring mortgage financing, and much more. is a member of the SBO-Linknet Network. - The official website of Scott Miller, Re/Max Real Estate Representative for the area of Kitchener-Waterloo, Ontario, Canada. Scott works out of the RE/MAX Real Estate Centre at 720 Westmount Road East, Kitchener, Ontario. is a member of the Real Estate Radio Network, and of the SBO-Linknet Network. - Looking to rent or purchase a cottage or summer home in Canada? You've come to the right place. We have valuable background information on cottage areas throughout Canada and tell you what to look for in a summer home. Cottage and summer home sale and rental listings. is a member of the Linknet network of websites.

Blog Section and Blogs
- Home of a network of business-oriented blog sites sponsored by Small-Business-Online.comand the Linknetnetwork of websites. These blogs deal with marketing, internet marketing, website building and design, and an ever growing number of specialty areas such as real estate, golf, trade show displays, online video and audio tools, and many more. - More
business-oriented blog sites sponsored
and the Linknetnetwork of websites. A growing number of blog sites, each dedicated to a special, narrowly defined business niche.

Marketing Bites is one of our primary blogs devoted to marketing topics. It is located on Google's own and is spidered every day. It is an active blog with posts and comments being entered on a daily basis.

RSS feed:

is another of our primary blogs devoted to marketing topics. It is located at and, like most active blogs is spidered every day by many different spiders.

RSS feed:

Inside Real Estate
is a blog devoted to Real Estate issues, and is used primarily to support our real estate sites and real estate partners.

RSS Feed:

- is a Golf blog (WEG = "Weekend Golfer"). It is a very active blog and is used to support our golf sites and golf website partners.

RSS feed:

Trade Show Buzz - is a Trade Show and Event Marketing blog. It is used to support our trade show and event sites and website partners.

RSS feed:

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Saturday, February 19, 2005

The Pressure Is Building and About To Explode

Friday, February 18, 2005

Free Traffic Tip

Hey all. Check out this great Blog and Ping Video Tutorial!

Wednesday, February 16, 2005

Ebay Wholesale Sources Over 1,000,000 products

Make Thousands Weekly from Home

Make $3500 Weekly Easily Sitting at Home on your Computer... GUARANTEED!

Just give me 3 minutes fo your time to explain!

Cooking on the Radio

Cooking on the Radio with Jeff Nemcher
Podcasting so good, you can taste it!
Sun, 13 Feb 2005 14:27:51 -0600
Main Page
Chef Jeff
A Valentines day recipe - Pasta Amore'
Sun, 13 Feb 2005 14:20:17 -0600
Happy Valentines day everybody.  Just Pete from Illinoise! requested a simple recipe that he could prepare for Nasa Janet.  I came up with this quick and easy pasta dish I call Pasta Amore' that looks as good as it tastes.  Give it a try and show someone you love how special they are. 

Main Page

Chef Jeff
Beer, Pub, and Rub. And a cooking tip of the day.
Fri, 11 Feb 2005 00:47:19 -0600
On today's show I drink and talk about beer and my friends over at  Dave Miller from The Miller Report is doing a great job organizing PubCast 2005, and Todd from Business Thoughts is hosting a really good feature on The Future of Podcasting, check it out.

And I share the recipe and cooking tips for my Savory Roast Chicken.  This meal can be prepared rotisserie style (as I did) or roasted in the oven.  Either way it is easy, juicy, and delicious.

Main Page
Cooking Tip of The Day

Chef Jeff
Dining Downunder - Native Australian Cuisine is sweeping the globe
Wed, 09 Feb 2005 05:40:51 -0600
If you thought that local steakhouse that claims to serve food from downunder provides an authentic taste of Australian cooking, think again.

On today's show Vic Cherikoff and Benjamin Christie share their thoughts on Native Australian Cuisine and their television series Dining Downunder.  The two talk about the development of this new way to cook with aboriginal ingredients and how this style of cooking is transforming the way we prepare and consider Australian Cuisine.  Check out the Dining Downunder Cookbook here.

Main Page

Chef Jeff
Is Podcasting a Great Value? You Bet!
Tue, 08 Feb 2005 23:21:22 -0600
It seems that many people are criticizing commercial radio programming.  It seems that the public isn't pleased with the choices on the radio dial lately.  I know that I personally have no use for radio save two things, NPR and my Weatherband receiver.  I have a 1998 Subaru Outback with a Weatherband receiver built in to the radio.   With just a push of the button I can receive NOAA (National Oceanic and Atmospheric Administration) alerts and weather reports.  This is very helpful in the severe thunderstorm and tornado prone midwest.

Well as a reader of this site, you likely subscribe to my podcast which makes you part of the turning tide of radio absurdity and mediocrity.  Podcasting is providing alternatives to commercial radio and is quickly becomming the method of choice for many to receive their news, information, and entertainment.  On a similar front, low power FM radio stations are providing a similar phenomonon over the air waves.  At the starting price of around $10,000.00 I feel that Eric Rice's find for a cheap podcasting setup is a much better value.

Main Page

Chef Jeff
New contact info for COTR
Mon, 07 Feb 2005 18:18:45 -0600
I am joining the podcast revolution and adopting the preferred methods of listener communication.  I have been using Skype longer than I have been podcasting, but i have just recently added a link to call me using Skype. 

Thanks to Todd from Business Thoughts, I am now set up with my very own Gmail account.  Todd has a great site with a new feature that i am excited to follow, The Future of Podcasting.  Todd has arranged for some of the pioineers of podcasting to join him for an inside look into where the medium is heading.  Check it out.

I have also added a listener comment line: 206.202.COOK (2665) for folks to leave messages, comments, and talk about what is on their mind.  Give me a ring, it's fun!

Main Page

Chef Jeff
NPR lets the cat out of the bag
Mon, 07 Feb 2005 18:08:19 -0600
The communication method of choice for many bloggers and podcasters Skype is being introduced to the public today as NPR discusses talking on the cheap.  I use Skype to communicate with my brothers and sisters here in the podcast world, from just saying hello, to troubleshooting technical problems, the application is great.

I also use Skype to record interviews and enjoy the conferencing feature of the program.  Brian from Rebel Dad told me that he plans on using Skype out, Skype's pay per minute method of calling old world telephones.  I am going to look into this as well as a way to replace my office studio phone tap system.

So if you haven't experienced Skype yet, give it a look, just watch your back for the stampede of the masses coming up behind you.

Main Page

Chef Jeff
Audioblogs recording test
Sat, 05 Feb 2005 17:42:47 -0600
Inital test recording and site positng to Cooking on the Radio from This recording is made from my home studio.

Main Page

Chef Jeff
Cooking News, Friends from down under, and more cowbell
Fri, 04 Feb 2005 21:00:30 -0600
Greetings everyone, today I talk about the past week of food news focusing on some of the child related stories including child obesity and Kraft's decision to discontinue marketing junk food to kids between 6 - 11.

On the Media continues the conversation with a report that covers the Alliance for American Advertising and a discussion with Seth Stevenson from Slate about the effects of marketing to children.

NPR listeners chime in about a report about, yes you guessed it, More Cowbell.

PubCast 2005 is gaining momentum as Dave Miller from The Miller Report works to establish the details and schedule of events for the conferece that will take place in Minneapolis Minnesota on June 3rd and 4th.

I received e-mail and had a wonderful discussion with Benjamin Christie and Vic Cherikoff from the Australian cooking show "Dining Downunder".  Check out more information about them, the show and the most interesting Aussie cooking you will find.

Main Page

Chef Jeff
Cooking on the Radio goes mobile, PubCast 2005, salt bath and in living color
Sun, 30 Jan 2005 23:33:47 -0600
That's right folks I hit the road today with my new iRiver which liberates me from the confines of my home studio.  I need to get prepared for shows on the road.  I talk a little bit about PubCast 2005, take my new mobile studio in for a salt bath and discuss "Singing in the Rain" in color.

Main Page

Chef Jeff
Greek Chicken Recipe, PubCast 2005 and Cooking Tips
Sat, 29 Jan 2005 14:26:42 -0600

I share my kid pleasing recipe for Greek Style Chicken Breast, talk a bit about PubCast 2005, and share my cooking tips while preparing the meal.  I hope to have the recipe added here later today.

Main Page

Chef Jeff
Audio books - when you just don't have enough podcasts to listen to
Thu, 27 Jan 2005 12:10:35 -0600
I don't know about you , but I jumped into the realm of audio books and podcasting at the same time.  For Christmas I received a subscription to Audible and an iPod.  Now I have more to listen to than I have time to listen and I find myself having to choose between the next great podcast, or that new book I just downloaded.

It appears that the audio book market is getting quite a boost lately as sales are increasing at double digit rates.  This comes to no surpise to me as I find myself with 2+ hours of commute time each day and little time to read.  Trust me, reading while driving is a bad idea.  So I have been catching up on some reading by listening and exploring some current titles as well.

Now all I need is more time to listen to everything on my iPod.  How is that space time continuum expander project going anyway?

Main Page

Chef Jeff
Podcasting has the satellite radio market running scared
Wed, 26 Jan 2005 16:20:35 -0600
In an attempt to join forces in order to keep the subscription fee based market afloat, XM Satellite Radio and Sirius Satellite Radio have been kicking around the idea of a merger.  Rumors are flying in the news world on this story but currently they are being denied like a plate of cold leftovers.

Let's think of it this way, with the rapidly growing popularity of podcasting, a free subscription based audio delivery service, is there really room for one satellite radio supplier that will charge you for content that still can not be timeshifted?   This doesn't leave me with a healthy appetite to try and pick from a limited menu of programs that will be fed to me on someone elses schedule.

This is likely the realization that has Mel Karmazin considering partnering up with the thought that there is strength in numbers.   With Sirius posting wider than projected losses and finding their subsciber base growing more slowly than anticipated the question of how to cover Howard Stern's 100 million dollar payroll has to sit heavily on his mind.  Sounds like a case of indegestion that a simple antacid may not be able to fix.  It seems like this may be a good time to weigh anchor and take a look at the storm that is brewing on the horizon rather than take the nearest ship down with you .

Main Page

Chef Jeff
Dining with one of NFL's greatest
Tue, 25 Jan 2005 21:18:02 -0600
On today's show I review America's Brewpub at Walter Payton's Roundhouse in Aurora, Illinois and play a clip of a local area favorite cover band Hi Infidelity

Interesting news in the world of wine, Robert and Peter Mondavi of the well respected wine family have put their differences aside and found a common ground to talk grapes as they plan to produce their first barrel of wine toghether in more than 40 years.  Rich Cartiere from the Wine Market Report talks with Michele Norris from NPR.

I discuss the addition of my new Tascam US-122 USB preamp/mixer, and my audio drop out problem with Audacity.

Cooking on the Radio was picked by ChadBooms Blog and Michael Lehman's  Manic Minute as podcast of the day.

For music libraries and custom music check out Big Dog Music Design.

Main Page
Food Reviews

Chef Jeff
A fond farewell to a broadcasting legend
Sun, 23 Jan 2005 16:25:44 -0600
Long before podcasting, instant messaging and the internet, Johnny Carson would come to us to share the news, share a laugh and his undeniable charm.

For 30 years he was a part of many peoples lives coming to us in our living rooms as host of  "The Tonight Show" with his great energy and attitude.  A great balance to what, over the years, became an ever more dismal evening news broadcast.

Mr. Carson paved the way for today's evening talk show hosts setting a high bar that no one seems to be well equiped to overcome.  I hope that his legacy lives on to show hosts how we can come together to inform and entertain viewers (and listeners alike).  Johnny wasn't much for good-byes and preferred to keep his private life out of the public eye.  He will live on in the hearts of many and he certainly will be missed.

Good night Johnny.

Main Page

Chef Jeff
Podcasting so good you can taste it!
Sat, 22 Jan 2005 10:18:41 -0600
We had a good deal of snow here in the Chicago area today, which got me outdoors with shovel and snowblower.

I would like to thank listeners for their feedback on the show.  You can leave your comments here on the site or e-mail me directly here: Jeff Nemcher

I want to thank Michael Lehman for rating the show as his podcast of the day on his Manic Minute on the 18th, and thanks to Chad from Chadbooms blog for his podcast of the day vote on the 18th as well.

During today's podcast I share my recipe for Cabin Fever Steaks, talk about and, the best beer based podcast on the internet.

    Big Dog Music Design

Eat well, live well,


Main Page

Chef Jeff
Grant submission extended
Thu, 20 Jan 2005 09:55:29 -0600
I would like to thank Rick Bayless for taking time to talk about his cooking, restaurants and involvement in the Farmer Foundation and the many other charitable and worthwhile causes that he so generously supports.  During our interview he mentioned that the submission deadline for the 2005 Farmer Foundation Grants has been extended until the end of February.  Grant applications can be found here:

    Farmer Foundation Grant Application

If you would like to support the Farmer Foundation, you can find out more information here:

    Support the Farmer Foundation

Have a great day everybody - Jeff

Main Page

Chef Jeff
A Very Special Interview with Rick Bayless
Wed, 19 Jan 2005 19:13:31 -0600
Today I talk with Rick Bayless about his award winning cuisine served up fresh daily at the Frontera Grill and Topolobampo, we discuss sustainable agriculture practices and Rick shares his thoughts on his appearance on Iron Chef America.

Main Page

Chef Jeff
Legal Leftovers
Tue, 18 Jan 2005 12:36:52 -0600
Dennis Kozlowski and Bernard Ebbers were used to living high on the hog, drinking deeply from the cup of riches that their deceptions filled.  It seems that they have been eating a lot of crow lately and it is unlikely that they will be served chateaubriand if they are found guilty.  Maybe I can whip up a batch of ethics for them and serve it up with a side of humility.  Audio reports can also be found at NPR:

    Ebbers Trial
    Kozlowski Trial

Main Page

Chef Jeff
A simple and tasty chicken dish
Mon, 17 Jan 2005 22:24:28 -0600
Today's podcast covers a simple and delicious chicken recipe.  The Spinach and Mushroom Stuffed Chicken Breast is an original creation of mine that I wanted to share with you, try it out and let me know what you think.

Enjoy the recipe and enjoy cooking.

Bon Appetit,


Main Page

Chef Jeff
Iron Chef America debut
Mon, 17 Jan 2005 13:33:47 -0600
I haven't had the chance to watch the show yet but I received an e-mail from one of the show's listeners.  If you haven't seen the show yet I don't want to spoil it for you, so read ahead at your own risk.

Adam sent me his furstrated thoughts...

But moving right along . . .

Did you watch Iron Chef last night?  Did you get the feeling that Mr Bayless was robbed  Two of the plates had judges saying that they didn't like the buffalo!  Isn't that the whole point - to make the secret ingredient taste good?  And Mr. New York won anyway.  Rick Bayless clearly had the poise and the skill to win that particular competition.  Sadly, once again, we Chicagoans needlessly play second fiddle to New York . . .Ugh.

Sorry, I just needed to vent and I thought of you.  Hopefully there will be a rematch.

Thanks for the comment Adam, I agree with you and had a feeling from the previews that things weren't going to swing Chicago's way.


reference links:
Iron Chef America

Main Page

Chef Jeff
Family Party - Good friends, great food.
Sun, 16 Jan 2005 12:24:36 -0600
Last night my folks hosted their holiday party for our extended family, freinds and co-workers.  Over the years the party has grown to over 60 people which has made finding a time to celebrate together around the holidays difficult.  A few years ago my mom shifted the part until after new years which has been a welcome change.

I had planned on a remote podcast from the party, but as Murphy would have it, I grabbed the wrong cable to connect from my wireless receiver to my computer.  The party was a big success, the food was great as always, but the real star of the evening (other than my mom) was the desserts. 

The dinning room had been converted into a sweet table that streched from here to Gibraltar.  Cookies, cakes, and brownies adorned the well decorated tables.  I heard rave reviews for my mom's rum balls, and I can personally attest to the overall scruptiousness of the $ 40,000 cake.  This almost sinful combination of moist chocolate cake topped with carmel prailines and fresh whipping cream is always on of my favorites.

The only dowside, other than not being able to remote podcast, to the evening was not having a chance to pack up anything to take home with us.  The kids were getting restless and we left in a hurry.  One of our family friends always brings over the most amazing poundcake, which has been our traditional day after the party breakfast.  I missed it greatly this morning.

Main Page

Chef Jeff
Adam getting into cooking?
Sun, 16 Jan 2005 11:59:10 -0600
Has Adam Curry been cooking in the closet?  I ran across this posting at and had to wonder.

Main Page

Chef Jeff
Cooking Basics - The Spice of Life
Sat, 15 Jan 2005 10:14:07 -0600
Today's show includes a discussion on harnessing the power of the internet to reunite victims of the tsunami:

    NPR Report on tsunami striken families being reunited

Adam talks about the widely known white earphones.  Shure may have the new standard for podcast listeners, these things are like speakers for your ears.  The E-Searies earphones are getting great reviews, but are they worth the high price tag?

    Shure E-Series Earphones

And of course we discuss food.  Spice is the variety of life and our main topic of discussion today.  Listen in as I talk about my four essential spices you need to have in your cabinet.

Tonight is my mom's extended holiday party.  Friends, family and loved ones from near and far will descend upon the Nemcher family ranch in Peotone, IL for an evening of eating, drinking and merriment.

I hope to have a special podcast with tips and recipes from my mom.

Main Page

Chef Jeff
New coat of paint
Fri, 14 Jan 2005 23:44:35 -0600
Working on the site a little tonight, trying to get rid of all the blogware screw ups and add a little identity.  I included a link to download ipodder thanks to Andrew Grumet linking to my podcast from his blog which you can view here:

    Andrew Grumet's Weblog

I also recieved a nice welcome to the podcasting community from Garrick Van Buren, you can check out his podcast covering coffee and other hot topics at:

    First Crack with Garrick Van Buren

It seems that blogware is placing the enclosure tags for my podcasts in the wrong spot in the auto generated RSS.  I have been trying to get an answer from someone at tech support to no avail.  The fix for now is to make my changes, wait for the RSS to update, copy the defunct RSS to the desktop, cut and past the enclosure entry up one line and re-upload the RSS file... geeeeez what a pain.  Anyone else run across this problem?  If so please let me know if I am doing something silly.

If you haven't heard the latest Dawn and Drew show, they debuted "Three Minute Theatre" today.  Great idea.  Adam gave us a SoundSeeing tour of Guilford that made me feel like I was there, check them both out at the right.

Main Page

Chef Jeff
Quality food, eating tips for Adam, Dawn & Drew, Rick Bayless and Frontera Grill
Wed, 12 Jan 2005 21:01:39 -0600
Working late tonight and I wanted to upload my latest podcast, where I discuss the importance of using quality ingredients, provide eating tips for podcasters and talk about the best casual dinning restuarant on the planet.

My ISPs crappy generated RSS is not functioning properly or updating in a timely manner so to subscribe to the podcast click on the Cooking on the Radio link on the right.


Main Page

Welcome to my kitchen!
Wed, 05 Jan 2005 19:20:20 -0600
My name is Jeff Nemcher, and I will be your host here at Cooking on the Radio.  I will be posting my thoughts here about food and cooking.  I look forward to sharing my cooking knowledge, recipes and reviews of restuarants in the Chicagoland area.  Also check out my audio files and subscribe to my podcast.

Please feel free to e-mail me at: with your questions or comments.

Bon appetit,


Main Page

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Thursday, February 10, 2005

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.Instructions For Using The Video Library

James Maduk

Free Access To Hours Of  Web Marketing Training From My Personal Video Library And A Copy Of  My Top Selling Marketing Manual! 

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Watch This Quick Video That Explains How The Site Works (Watch Now)


Text Version:  This site contains over 120 hours of Web Marketing Training from my personal Video Library.  More than 600 individual training sessions have been grouped together to form standalone courses.  Use the "Select A Course From The List" drop down box to pick which videos your want to view.

Browsing is Free!  Take a look at all of the course descriptions, notes and resources.  To help you get started I've included a more than twenty demo videos listed under the lablel "Free Videos".  There are 20 separate sessions, over 4 hours of great material to get you started.

If you try to watch videos listed in courses other than those found in "Free Video" you will be aked to enter a Username and Password before the training will start.  

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  • By default, the main page will always display all of the videos in the library sorted in alphabetical order. 
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Free Resources

10 Sales Page Secrets

James Maduk

Web Marketing Training Session - An Introduction To Sales Page Secrets

: Whiteboard and Audio Session

Running Time: 70 Minutes 

Sales Page Secrets?

When it comes to sales pages, psychology is always more important than technology.


Because your sales page works as you virtual salesperson, your feet on the street.  If you don't have good sales reps do you think you product is going to sell itself?  Is it so unique that you don't need sales people?

Listen to this powerful introduction to sales pages and you'll learn about some unique psychological triggers that anyone can use to persuade and influence online

For More Info!

Free Resources

10 Tips To Get Your Business Airborne

James Maduk

10 Tips to Get Your Business Airborne

Simple sales strategies that will put your time, money and resources to good use.

If you missed my last article, "Preparing to Sell," I introduced the idea of a "sales runway." A sales runway is the length of time that your business has to get enough sales volume before you run out of money. In simple terms, getting your business off the ground means the cash you earn directly from sales is more than your expenses.

We originally looked at managing your sales runway, and now I want to look at 10 steps to make sure your business gets airborne with the runway that you have.

  1. Don't Be Everything to Everyone Focus on a single product or product line. Study successful businesses in your market, and you'll find out they all share a common heritage: They started out with a single product or product line. If you have multiple product lines or a catalog of products and services, you may have to sacrifice them for the short term.
  2. Focus your sales and marketing on the most promising product or service. If you find that a product or service is selling well early-on, take advantage of this success. Get early wins, and build on them. Gather testimonials and case studies. Launch a PR campaign around your recent success.
  3. Narrow your target market. Hopefully you defined your target market in your original business plan. Revisit the plan to see if you've actually been selling to the market you originally defined. In many cases, what you planned for and whom you sold to will be different. Make a decision to either adjust the plan to reflect what's working, or redefine and narrow your target market. This keeps your sales and marketing efforts focused. When you get up each day, you'll know who you are trying to help and what you can do for them. Stop Testing New Ideas
  4. Evaluate the advertising and marketing that you've been doing. If you've been running numerous campaigns in numerous types of media, stop and analyze which one has been the most effective. Continue to advertise and market with the campaigns that have worked the best so far.
  5. Fine-tune and expand existing programs. Continue testing and refining the marketing activities that have been bringing in leads and sales. In fact, instead of trying any new ideas, apply the money and time to programs that you know work. Leverage Existing Relationships
  6. Look at current relationships. Do you have existing relationships that can help you increase sales quickly? Is there a joint marketing or sales program that you can enter into with your existing suppliers?
  7. Determine whether you're building your business. Author Michael Gerber, who wrote a series of books on the "e-myth," suggests that many entrepreneurs get stuck doing their business instead of building their business. Take a look at how you have been spending your time, and check to see if you've been caught up with all the administrative demands or been able to break free and focus on what builds your business.
  8. "Grade" your opportunities. Take a look at all the opportunities that you're presently working on, then grade them A, B or C. Mark A as "revenue producing," B as "needs to get done" and C as "enjoy doing." Grade your opportunities by value, and complete them in order.
  9. Focus on what you do best—don't diversify. Keep focused on the goal at hand; get your business off the ground. Once you're airborne, you'll have lots of time to evaluate other ideas.

Some of these tips may seem counterintuitive. When bills are still coming in and sales aren't, there's the urge to "take whatever you can." That may give you a little more time by extending the runway, but it doesn't help get your business off the ground. Ultimately, it takes you away from the controls and doesn't increase the speed of your sales. Stay focused; work smart. In business, you don't get airborne unless you're at the controls and applying full throttle.

© 2001 James Maduk, All rights reserved. You are free to use material from the Virtual Selling eNews in whole or in part as long as you include complete attribution, including live web site link and e-mail link. Please also notify me where the material will appear.

For More Info!

Free Resources

3 Ways To Create Obsessive - Compulsive Customers

James Maduk

3 Steps To Create Obsessive - Compulsive Customers

: Whiteboard and Audio Session - Support

Running Time: 19 Minutes

Remember Beanie Babies?  You should becuase it's a great example of "Obsessive - Compulsive" buying. 

If you don't remember this toy that every kid every had to have you're lucky.  Parents across North America waited in front of toy stores for hours to make sure that their kids had the toy that everyone wanted.

When you can remove the "purchase justification" from the selling equation you've not only got compulsive customer, you've started a FAD. 

So watch this video and learn three steps that create massive inside pressure and cause them to act - today!

If you're really serious about persuasion upgrade your membership and get access to my killer sales courses: Speed Selling, How Convert Objections Into Comittments, How to Build A Prospecting Factory plus, How To Read Faces and Body Forms.

Click here for the page that I mention in the video

For More Info!

Free Resources

5 Secrets My Mom Never Told Me About Winning Online

James Maduk

5 Secrets My Mom Never Told Me About Winning Online?

: Click Here To Listen Now - (For RealPlayer Support Click Here)

Duration: 55 Minutes

Format: Real Audio

Description: Want to learn 5 keys to winning online?  If you're interested in 5 major keys that I've picked up in my 9 years of Internet Marketing listen an learn....

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Additional Resources:

Blogging - It's all the rage!  I've just finished a brand new toolkit that explains everything you'd want to know about Blogs  Find out more here!

Ever wanted to find out how to get ranked 1st on Google?  I have 7 different sites with #1 rankings.  Find out how I did it!

Stuck with a tiny email list?  I was until I learned the secret that most marketers won't share.  Learn the list building secret.